In this new guide, eYeka discusses what co-creation is, its applications, highlights what types of audience are best suited for it, reviews participants’ motivations and provide a step-by-step framework of how businesses can get started with a co-creation project. The guide is peppered with some of the best co-creation case studies from Coca-Cola, LEGO, Local Motors and French Telecom company SFR.

Through this work, we hope that marketers will better understand how to unlock the collective creative power latent in consumers to accelerate the way their business innovate with fresh, creative, consumer-rooted ideas that can potentially deliver the next game-changer for their industry.