Organized by the Co-Creation Association in collaboration with the Co-Creation Forum, Capgemini and eYeka, the 2012 edition of the Co-Creation Awards is set to benchmark excellence in co-creation for businesses and non-profit organizations, on a global scale. The Co-Creation Awards will celebrate successful implementation of co-creation projects and will reward the best use of co-creation for product, service or process innovation as well as marketing & communication in the private and public sectors. Co-creation is defined as the act of involving customers and/or stakeholders in the innovation, marketing or value creation processes of private or public organizations. Co-creation has become increasingly popular with brands and organizations looking to source fresh ideas for developing new products or creating more engaging and authentic communication. Companies or organizations that are the prime beneficiary of co-creation projects’ results can submit case studies at www.co-creationawards.org. Partners of the prime beneficiary such as consultancies, experts, suppliers or project participants can submit case studies to the organizers too with the expressed consent of their client. Only case studies from 2012, 2011 or older if they are active case studies not submitted earlier, are eligible. An international jury comprising of thought-leaders in co-creation and marketing will be unveiled at a later date. The 2012 Co-Creation Award winners will be announced on the 8th of November during a live, streamed event hosted by Capgemini in the Netherlands.